1

Planning Product Line Strategy: A Matrix Approach

Yoram Wind and Henry J. Claycamp
Journal:
Journal of Marketing
Year:
1976
Language:
english
File:
PDF, 1.26 MB
english, 1976
2

A Theory of Market Segmentation

Henry J. Claycamp and William F. Massy
Journal:
Journal of Marketing Research
Year:
1968
Language:
english
File:
PDF, 1.25 MB
english, 1968
4

The Need for Clarity and Relevance

Henry J. Claycamp
Journal:
Journal of Marketing
Year:
1976
Language:
english
File:
PDF, 247 KB
english, 1976
6

Prediction of New Product Performance: An Analytical Approach

Henry J. Claycamp and Lucien E. Liddy
Journal:
Journal of Marketing Research
Year:
1969
Language:
english
File:
PDF, 1.07 MB
english, 1969
7

Marketing Issues

John Coulson, Henry J. Claycamp and Jerry Wind
Journal:
Journal of Marketing
Year:
1980
Language:
english
File:
PDF, 193 KB
english, 1980
8

Brand-Features Congruence Mapping

Paul E. Green, Yoram Wind and Henry J. Claycamp
Journal:
Journal of Marketing Research
Year:
1975
Language:
english
File:
PDF, 425 KB
english, 1975
9

Prediction of New Product Performance: An Analytical Approach

Claycamp, Henry J., Liddy, Lucien E.
Journal:
Journal of Marketing Research
Year:
1969
Language:
english
File:
PDF, 899 KB
english, 1969
10

The Need for Clarity and Relevance

Claycamp, Henry J.
Journal:
Journal of Marketing
Year:
1976
Language:
english
File:
PDF, 361 KB
english, 1976
11

Concentration in food retailing

Harper W. Boyd Jr., Henry J. Claycamp, Ronald E. Frank
Journal:
Business Horizons
Year:
1967
Language:
english
File:
PDF, 608 KB
english, 1967
12

Simulation of Marketing Processesby F. E. Balderston; A. C. Hoggatt

Review by: Henry J. Claycamp
Journal:
Journal of Marketing Research
Year:
1964
Language:
english
File:
PDF, 608 KB
english, 1964
13

Simplified Simulation

Review by: Henry J. Claycamp
Journal:
Journal of Marketing
Year:
1965
Language:
english
File:
PDF, 241 KB
english, 1965
15

Brand-Features Congruence Mapping

Green, Paul E., Wind, Yoram, Claycamp, Henry J.
Journal:
Journal of Marketing Research
Year:
1975
Language:
english
File:
PDF, 984 KB
english, 1975
16

Book Review: Simplified Simulation … Marksim: A Marketing Decision Simulation

Claycamp, Henry J.
Journal:
Journal of Marketing
Year:
1965
Language:
english
File:
PDF, 568 KB
english, 1965
17

The Need for Clarity and Relevance

Claycamp, Henry J.
Journal:
Journal of Marketing
Year:
1976
File:
PDF, 361 KB
1976
19

Industrial Self-Regulation and the Public Interest

Harper W. Boyd, Jr. and Henry Claycamp
Journal:
Michigan Law Review
Year:
1966
Language:
english
File:
PDF, 425 KB
english, 1966